Advertising and Marketing: New 50-ft 'Times Square' Border Billboard Captures 24 Lanes of U.S./Mexico Traffic With Text-Messaging, Sight, Sound and Motion
Las Vegas, NV (ContentDesk) April 14, 2006 -- Call it the ultimate plasma TV or the worlds largest drive-in movie. Whatever you call it, since January 20, a larger-than-life 50-ft. billboard has been playing to six lanes of traffic inching down the NAFTA highway where Laredo meets Nuevo Laredo.
A sister billboard on the San Diego/Tijuana border has held 24 lanes of traffic captive since 2004.
Laredo is the number one inland port of entry between the United States and Mexico.
More than 4 million drivers a month cross the San Diego/Tijuana divide, the busiest border entrance in the world. Because cars must wait for up to two hours to get across, most drivers have little choice but to take in the sight, sound and motion produced by two LED display video boards, one billion colors, two ticker displays, a 23 mm. pixel pitch and a 140-degree horizontal viewing angle, all communicated in pick your pleasure English or Spanish. Border Billboard owner/CEO Jennifer Stefano says no billboards exist in the U.S. like the two mega-signs she operates from the company's headquarters in Las Vegas.
The only billboard comparable to ours hangs above Times Square in Manhattan -- and you cant hear that billboard and you sure cant text-message it. A typical commercial sells for $10,000 a month and plays 144 times a day. To ensure optimum "face time,"
Stefano says the billboards are placed where cars cannot even make a U-turn. The board is a hit with flirtatious young people who use cell phones to text-message each other across the 40-ft. amber ticker displays.
Hola Senorita, in the green Ford Explorer, writes a high school boy to a pony-tailed teenager stuck in traffic near him. Within sight of thousands of commuters observing the exchange on-screen, the couple arranges to meet for a coke at a nearby MacDonalds.
Security software filters out inappropriate messages, backed up by a human editor working behind the scenes. Interspered between commercials from advertisers such as Circuit City, Hummer, Best Buy, Coca Cola and Saturn, drivers are entertained by CNN news, weather and performances by Tejano recording artists. A low frequency radio station provides sound. Advertising is aimed at the 35 to 50-year-old demographic. We are capitalizing on the power of the $700 billion U.S./Hispanic market, says Stefano.
Advertisers love our captive audience, she says. Stefano says the company is expanding next to the El Paso/Juarez border. For more information about Border Billboard call Jennifer Stefano or John Keeney at (877) 838-8855..
Plasma vs LCD TVs
For a layman, there seems to be no difference between a plasma and LCD TV. Both provide high-resolution, high-contrast images and both are flat, sleek and can be mounted on a wall. The difference lies in the technology that drives them.
Plasma TVs work with inert gases like xenon or neon, which are excited by electric pulses from specialized cells called pixels. This makes the gases glow. These glowing gases, in turn, produce the correct blend of red, blue and green light on the pixels.
The pixels are illuminated by a fluorescent light bulb, which is driven by semiconductor software on the motherboard.
LCDs are actually thin film transistors (TFT), which contain liquid filled crystals between two plates of glass. LCDs work by blocking out unwanted light. When the signal hits the TFTs, they contort to a required angle, thus allowing only the requisite amount of light to pass through. A lamp behind the screen or a thin LCD bulb provides illumination to...
Plasma > Plasma vs LCD TVs
Silent Motorized Art Frames to Conceal Plasma, LCD, and up to 120" Projection Displays.
(ContentDesk) April 13, 2004 -- Large plasma and projection screens are becoming standard in new construction and remodeling. Unfortunately, the disadvantage of these screens becomes apparent when they are turned off and all you have is a large gray piece of glass on the wall. Most designers, builders, and homeowners have tried to fight with this aesthetic dilemma.Media Decor, LLC has solved the problem with its HideandChic motorized art frames. When the TV is off, all that is seen on the wall is a beautifully framed painting. When the TV is on, the canvas rolls up and the TV appears.This unit exclusively uses the Lutron/Vimco Quiet Electric Drive (QED) for silent and smooth operation.
As an added bonus, it seamlessly interfaces into Lutron lighting and shade control systems as well as Crestron and other control systems.For additional Information Contact:Media Decor, LLC
Tel: +1 954 524 1104Email: mailto:e-mail protected from spam botsWebsite:
Silent Motorized Art Frames to Conceal Plasma, LCD, and up to 120" Projection Displays.
Plasma > Silent Motorized Art Frames to Conceal Plasma, LCD, and up to 120" Projection Displays.
Advertising and Marketing: New 50-ft 'Times Square' Border Billboard Captures 24 Lanes of U.S./Mexico Traffic With Text-Messaging, Sight, Sound and Motion
Las Vegas, NV (ContentDesk) April 14, 2006 -- Call it the ultimate plasma TV or the worlds largest drive-in movie. Whatever you call it, since January 20, a larger-than-life 50-ft. billboard has been playing to six lanes of traffic inching down the NAFTA highway where Laredo meets Nuevo Laredo.
A sister billboard on the San Diego/Tijuana border has held 24 lanes of traffic captive since 2004.
Laredo is the number one inland port of entry between the United States and Mexico.
More than 4 million drivers a month cross the San Diego/Tijuana divide, the busiest border entrance in the world. Because cars must wait for up to two hours to get across, most drivers have little choice but to take in the sight, sound and motion produced by two LED display video boards, one billion colors, two ticker displays, a 23 mm. pixel pitch and a 140-degree horizontal viewing angle, all communicated in pick your pleasure English or Spanish. Border Billboard owner/CEO Jennifer...
Advertising and Marketing: New 50-ft 'Times Square' Border Billboard Captures 24 Lanes of U.S./Mexico Traffic With Text-Messaging, Sight, Sound and Motion
Plasma > Advertising and Marketing: New 50-ft 'Times Square' Border Billboard Captures 24 Lanes of U.S./Mexico Traffic With Text-Messaging, Sight, Sound and Motion
Rentacomputer.com Introduces (LSS) Legal Support Services
(ContentDesk) August 1, 2005 -- Rentacomputer.com LSS will set-up workspaces in courtrooms, offices and "war rooms" for attorneys and support staff. Renting computers, projectors, large plasma displays and office equipment is one sure way to provide the best, most professional results within reasonable budgetary constraints.Professional Courtroom ConfigurationsProjecting a professional image to get your point across is enhanced with the latest wireless projectors, notebooks and printers available from Rentacomputer.com. No messy wires to trip over or clutter your presentation. Best yet, multiple wireless projectors can be used with one or multiple laptop computers at the same time. Other video display devices such as flat panel plasma and lcd monitors (up to 60"), visual presenters, whiteboards, VCR & DVD players, slide projectors and wireless Lavilier microphones are also available for rent.
Visit: http://www.rentacomputer.com/rentals/audio_visual.asp...
Rentacomputer.com Introduces (LSS) Legal Support Services
Plasma > Rentacomputer.com Introduces (LSS) Legal Support Services
Choosing a Plasma TV
You've finally made up your mind to buy a plasma TV. You dream of watching your favorite television shows in full stereo, with sharp, crisp picture resolution. But how do you go about finding your dream TV? Here are a few tips that will help you get started.The first thing that you should do is to decide on the size of the television monitor you want. Generally speaking, plasma TVs begin at around 32" and go as large as 63". The most common screen sizes are usually 32", 42", 50" and 61".
So, measure the area where you want to place your TV to get an idea of which size would be most practical for you. It's important to remember that most plasma TVs have detachable speakers, so you will need to allow for a few extra inches on either side of where the screen will be.You may well have the option to buy extra slim speakers, which attach directly to the monitor, if you don't want to use your own or an additional sound system, with surround sound. It is important to check that the model...
Choosing a Plasma TV
Plasma > Choosing a Plasma TV
OmniMD Electronic Medical Record (EMR) Software Integrates Modules & Services
Tarrytown(NY)?Oct 11, 2006-- OmniMD, a developer of HIPAA compliant EMR(electronic medical record) solutions has launched its new release, with wealth of new features, modules and services making it one of the most comprehensive integrated EMR and practice management solutions in the marketplace.
"Our primary focus in the new EMR release has been to eliminate bottlenecks in the clinical workflow and information management." said Divan Da've, CEO of OmniMD.
The new...
Plasma > OmniMD Electronic Medical Record (EMR) Software Integrates Modules & Services
Plasma
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